DDD60: Next Generation of High Quality VR at Sunny Side of the Doc

Virtual reality has emerged as a new form of content experience that has the potential to disrupt the media industry. Driven mainly by the game industry VR devices are becoming very popular. For film and TV industry, the first platforms, content packages, and VR shows in film festivals are appearing. Although users are now able to enjoy the first VR experiences, the current generation of VR is not good enough for Cinematic VR experiences required by the film industry.

A new generation of high quality VR has to emerge, but several challenges remain. Distribution and playback of next generation VR content is difficult due mainly to the huge size of the resulting files. That's why Sunny Side of the Doc joined a consortium of European film festivals/markets and technology organisations including – reelport, Spin Digital, the Marché du Film – Festival de Cannes, Tampere Film Festival, and Sheffield Doc/Fest – to collaborate on a joint venture designed to significantly enhance the end users’ virtual reality online experience.

As part of the 2017 programme at Sunny Side of the Doc, DDD60 is sponsoring a workshop conducted by Mauricio Alvarez-Mesa CEO of Spin Digital Video Technologies to present the technical objectives, current status of the project, as well as a practical demonstration of video compression tools for high quality 360 video.

DDD60 Project: Next Generation High Quality VR on Tuesday 20th June, 3pm

Tilman Scheel, Managing Director of Reelport will also be participating in a panel exploring the distribution and business models for VR content productions as the technology and marketplace head towards a tipping point.

Making VR a Business Reality on Thursday 22nd June, 10am

Full details on the Sunny Side of the Doc schedule online

Additional information

In the DDD60 project, supported by the Horizon 2020 Programme of the European Union, advanced video codecs and delivered methods are being optimized and adapted for next generation high quality VR for the film industry.

The main objectives of the project are:

  1. To improve the compression technology to minimize the bandwidth necessary for the playout of VR Content. A video encoder and media player based on the H.265 codec will be developed, tailored to the specifics of 360 video.
  2. To improve delivery methods to use the available bandwidths more efficiently. Advanced streaming methods will be developed for delivery of high quality VR over intranets and the Internet.
  3. To distribute VR Content to the professionals of the creative industry. Solutions for VR showcases and libraries in film festivals and film markets will be developed and tested by the project partners.